The golden days are here again. Protecting day lotion SPF 20 protects your sensitive skin from harmful UVA and UVB rays, allowing you to enjoy the sun without damaging your skin. Read more about the benefits of our Aloe vera based products here:

The main ingredient in Forever Aloe Scrub is our own Aloe Vera, chosen for its caring, emollient and moisturizing properties. Here, it is accompanied by small, small beads of jojoba oil that gently exfoliates and removes impurities making your skin look fresh and radiant.

Grattis Sverige! Hurray Sweden, it’s your national day. Make sure you make the most of it!

Get ready to taste the difference and quench your thirst! The new and improved Forever Aloe Peaches is here. The fresh and fruity version of our classic Forever Aloe Vera Gel, with hand picked Aloe vera, sweet peach puré and vitamin C. Best enjoyed with some ice cubes on a hot day!

Denmark sure knows how to party. Today, they have two celebrations going on: both Danske grundlovsdag and Father’s Day. Hurray for Denmark, and all the amazing Danish dads!

Prepare your skin for summer with Forever Aloe Scrub. Efficient exfoliation that is gentle enough to be used from head to toe, even for your face. Based on our own Aloe Vera, of course.

Even more of our handpicked Aloe vera – but now also with vitamin C that contributes to the normal function of your immune system. Taste the difference with our new and improved Aloe vera drinks.

Who needs a magic mirror? With awakening eye cream, you really can appear more awake! Use it to protect, moisturise and hydrate, reducing any signs of bad night’s sleep. Discover how these Aloe vera based products can bring out the best in you, here:

Today is the day for celebrating all the fantastic mothers in Sweden! And remember to show your own mom how much she means to you.